A community business is any business dealing directly with the public within a demarcated geographic area, even if it is a large chain store.  This entity, small or large, exists because of the community it serves (by promising them benefits and extracting sacrifices in return).  The community has the right to support those that serve it well and avoid those not willing to do so.

The service of enterprises must be evaluated by the community, and each will receive a Performance Index (based on sound scientific methodology).  A Performance Index indicates how well an enterprise succeeded in meeting or exceeding the expectations of its own support base (customers, clients, guests, constituents, or however support is defined) in the recent past (not longer than 3 months). 

The methodology creates a win-win scenario for all.  Organised businesses win (by the Performance Improvement Proposals it receives guiding them to creating and maintaining loyal supporters).  The community wins by receiving better value for money. 

Whole communities must be mobilised, enabling them to make instantaneous best-for-me decisions – merely acting in their own best interests, a basic human drive. 

The local press and community radio stations play an important role and win as follows:

Performance Indexes per enterprise will be published regularly – eventually we will progress to the point where the local newspaper could dedicate a permanent page on Performance Indices – just like they do for the stock exchange – because Performance Indices are also live and could fluctuate on a weekly basis – coinciding with the publishing dates of a specific newspaper.  Preliminary discussions were enthusiastically received.

The local press, community radio station and chamber of commerce could play a prominent role by announcing the best 5 enterprises per type in the community.

Gala events could coincide with special editions  (per industry) – the publications take all the profit (for them, special editions are significantly profitable if only they could find sufficiently good reasons for such an effort).  There are numerous industry types each justifying its own special edition.  They need to keep the special editions live by giving the upcoming event sufficient publicity and therefore, the whole initiative enjoys constant publicity

We could provide the press continuously with insightful information  that would be of interest to the general public or businesses – this will be unique information derived from our comprehensive data gathering and its analysis and would contribute to making the publication more relevant in the community it serves – they just need to give credit to their source of information – more publicity for this worthy initiative.

Publicity partners could be provided with valuable customised market research information. Therefore, establishing formal ties with local publications and -radio stations seem most likely.

EVENTS WILL BE ANNOUNCED FROM TIME TO TIME

MEDIA STRATEGY 

For community radio stations  a value proposition has been formulated that will provide them with market research information that they desperately need, but few of them could afford.  This invaluable service is offered free on the condition that they constantly motivate public participation to answer their market research related questions but also service delivery questions on their cellular phones.  The public are rewarded for their participation (sacrifice of time) and using their mobile phones (sacrifice of money) by companies promoting their products and wishing to generate more feet into their stores by offering value significantly higher than the sacrifices.

For community newspapers  the same offer is made.  However, their benefits are even greater by receiving hard publicity material relevant to their readers, their ability to run lucrative special editions to announce the best performing organisations per industry category in their region (they could run a special edition each month) and the gala evenings they could co-host with local chambers of business.  This principle has been discussed with Media 24 and they are seeking a media partnership to provide them with some exclusivity.

Jingles and songs  – revolving around the core benefits being offered by Q5 - will be composed.  Soon a nationwide competition for songwriters and composers will be launched and the selected will benefit handsomely from their success.